where data meets art
Do facts and large texts bore your audience?
Simple, try infographics to engage your audience and improve their retention. Infographics are graphical visualization of data which speak to the reader on a much deeper level. By employing the tools of colourful imagery, distinctive movement, and eye-catching content, infographics help retain complex and large data easily. It works on the simple principle that 90% of our memory is comprised of visual cues. By making your audience look at graphics and images, rather than massive chunks of text, you can expect higher degrees of involvement from the crowd.
“If you can’t explain it simply, you don’t understand it well enough.” – Albert Einstein.
Infographics are one of the most effective ways of broadcasting your message or information to a large crowd base which ensures maximum audience engagement. It takes back people to the days when learning was made “fun” through story-telling and picture-showing. This very essence of simplifying the complex information strikes a chord with the people and makes the subject matter more approachable to them. Infographics are perhaps the best design tools which are educational, entertaining, and useful at the same time.
Nevertheless, designing such an effective infographic is a daunting task. It requires skills in terms of in-depth research, organization of facts, and adding visually-appeasing graphics to your content. To make these seemingly disparate ends meet, our Infographic design service aims to blend in the essence of compelling visual artwork into cold hard data.
How infographics help you sell better?
The sheer power of visually represented data can be encompassed in three hard hitting facts. First, images are processed in our brains almost 60,000 times much faster than textual information. Second, 40% of people will respond more to visual stimuli than to plain text. Third and the most staggering of all, 93% of all communication is non-verbal.
According to a recent study by Hubspot.com, Infographics are liked and shared three times as much as any other online content over social media. A recent research conducted by Brooke Barnett and Barbara Miller puts across the significance of visual data succinctly as "On their own, text and graphics are both useful yet imperfect methods for communication. Written language allows an almost infinite number of word combinations that allow deep analysis of concepts but relies heavily on the reader’s ability to process that information. Graphics may be easier for the reader to understand but are less effective in communication of abstract and complicated concepts. … Combining text and graphics allows communicators to take advantage of each medium’s strengths and diminish each medium’s weaknesses.”
“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works”.
- Steve Jobs
From conceptualization to end-design, we do it all.
At Hashtag17, our design team operates systematically by following a step-by-step method in creating a unique and customized infographic that suits your needs. Take a sneak peek into how our designers realize your brand in a graphic-dominated platform:
The first step in designing a brand’s infographic comprises of understanding the essence of your brand and the objectives that need to be kept in mind. This is followed by a comprehensive session of brainstorming to gain a unanimous concord about what the infographic should be about.
The next step involves research. Our infographic design team delves deeper into finding intriguing and persuasive data to bolster your brand’s message.
Once substantial material is collected, the next step is building a cogent content that brings out the distinctive feature of your business and its inherent purpose.
Last step included in the infographic design process is the Design. A great design is one which considers a larger context. Our infographic design team strives to pack this punch into your final design.
As Milton Glaser famously proclaimed, “Design and art are independent coordinates that provide their greatest satisfactions when experienced simultaneously”. Our infographic designing service is driven by such ideals and believes in permeating the culture of exceptional designs into your brand’s visualizations. By making art and graphics speak for your brand, we ensure an enhanced audience engagement and subsequent larger market capture.
"Thank you Meenakshi and team for a wonderful job with my logo. I love it and am very proud to show it. Your ability to go at the right pace and pay attention to detail was welcomed and appreciated. My new logo is just what I wanted thank you for helping me bring it to life. I feel we've really done a great co-creation and the artwork will continue to inspire me years to come! Meenakshi was readily available, listened and communicated openly and got the job done in good time. I would recommend to others."
-Allahna Cosgriff, Founder, Om Happy Now
"I worked with Hashtag17 for my logo designing requirements. I found them to be prompt and responsive. They understood my requirements and gave me a couple of draft logos elucidating the concept I wanted. They were also open to making changes as per my feedback, and in a short turnaround time. I would recommend them for any graphic designing needs."
-Balkishan Chandak, Founder Partner, Smart CFO
"It was good working with them, they delivered exactly what I needed. I will certainly use their services again. The banner was delivered ahead of the deadline which is pretty impressive."
-Unemployed Professors, Upwork